1. What is the company? Playstation

Who is the target audience: Male teenagers/young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action

How were camera shots and editing used to enhance the message? quick cuts

What is the slogan/message for the company? Live in your world. Play in ours

Was the message effective? Why or why not? Yes, it catches interest and connects to the game


2. What is the company? Budweiser

Who is the target audience: Beer drinkers, adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, animals

How were camera shots and editing used to enhance the message? rewinding, setting, close ups

What is the slogan/message for the company? n/a

Was the message effective? Why or why not? Yes, its clever and memorable


3. What is the company? Chrysler

Who is the target audience: Women, rich people

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (celine dion)

How were camera shots and editing used to enhance the message? close-ups on details of car

What is the slogan/message for the company? Drive & Love

Was the message effective? Why or why not? No. Celine dion isn't a good choice


4. What is the company? Pepsi

Who is the target audience: 21-35 yr. olds, Pop drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Special editing to show the kids changing

What is the slogan/message for the company? It's a twist on a great thing.

Was the message effective? Why or why not? No, it wasn't funny or amusing


5. What is the company? FedEx

Who is the target audience: FedEx users, business people, people shipping things

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, satire

How were camera shots and editing used to enhance the message? Close-ups

What is the slogan/message for the company? n/a

Was the message effective? Why or why not? Yes, it was funny and memorable


6. What is the company? Dodge

Who is the target audience: Adult men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action

How were camera shots and editing used to enhance the message? Fast cuts

What is the slogan/message for the company? Grab life by the horns

Was the message effective? Why or why not? No, it isn't relevant


7. What is the company? Gatorade

Who is the target audience: Athletes.


What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Quick cuts and close ups

What is the slogan/message for the company? is it in you?

Was the message effective? Why or why not? Yes, interesting.


What is the company? Sports Center

Who is the target audience: Sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Humor

How were camera shots and editing used to enhance the message? different scenes

What is the slogan/message for the company? This is sports center

Was the message effective? Why or why not? Yes, it's witty


9. What is the company? H&R Block

Who is the target audience: Adults, taxpayers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Lots of different scenes

What is the slogan/message for the company? Double check

Was the message effective? Why or why not? Yes, it's funny and relevant


10. What is the company? Bud Light

Who is the target audience: Beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Parade scene sets the scene

What is the slogan/message for the company? Make it a bud light

Was the message effective? Why or why not? No, it's weird and not funny


11. What is the company? Visa

Who is the target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Celebrity

How were camera shots and editing used to enhance the message? Camera angles show the height differences

What is the slogan/message for the company? It's everywhere you want to be

Was the message effective? Why or why not? Yes, it has a lasting impact